What Even Is UX Writing?
Earlier this year, I started a new full-time position as a UX Writer, and I absolutely love it. It’s an exciting position in a lot of ways, but one of the most exciting reasons is because of how new it is as a career. When I was applying for. the job itself, I could barely find any resources or information on the position of a UX Writer and what it is. However, it’s quickly becoming one of the most important fields. and skills out there (especially in the tech industry).
What the heck is UX writing?
This is harder to answer than you may think. This profession is so new that even UX writers themselves are trying to exactly figure out how to explain to others what they do all day. But, here’s the general gist of it:
UX writers create all of the copy that a user may interact with when using a product (website, app, software, etc.). They write useful, clear, and concise text that give the user a helping hand as they try to complete a certain task. Think of UX writers as little fairy godmothers on your shoulders as you’re trying to figure out a complicated process.
Within a company or a team, depending on the situation, UX writers will work closely with designers and researchers in order to help bring together an effective user experience.
Because it is so new, if you’re looking at job postings, you may see similar positions to UX writing or actual UX writing positions listed under: Microcopy, Content Strategy, Tech Writer, or even Copywriting.
UX Writing Best Practices
There are three main best practices in UX writing. You need to make your copy: clear, concise, and useful.
Clear- You need to put yourself in the mind of the user. They’re not going to understand all of the technical lingo, so make it clear to them what is about to happen and what they need to do.
Concise-Screens have a limited amount of space, especially when we start talking about mobile. You need to make sure that every single word on your screen counts.
Useful- You want your copy to help people get where they want to go. Make your call-to-actions clear and specific as possible. We need to give people options and take them to their next action without any doubts.
Make Tech Human
UX writers have a really important job: to make tech human. And what connects us more than words? The words that we put to a product not only bring it to life, but welcome users in. Words are our vehicle for empathy, understanding, and service.
UX writers have the power to create connections, not only with your users, but to also help users connect with themselves.
One of the ways that UX writers can do this is by speaking to the users, not for the users. You never want to put words into the user’s mouth. However, you do want to speak to the user so they understand the UI. There is a way to empathetic without being presumptuous.
Want to Learn More?
If this sounds like an industry you’re interested in getting into, here are a few resources for you to check out that I love:
If you have any questions about UX writing, please don’t hesitate to ask in the comments below. I’d be more than happy to help you out.