Kaitlyn Luckow


5 Tips For Writing Effective Emails

Writing an awesome email is truly an art form—and an important one at that. No matter what your occupation is, email is probably the majority of your contact with peers and supervisors. If you’re a freelancer, email is imperative to talking to and gaining clients.

So, writing a perfect email is such an important skill, and frankly, one that most people don’t have. I have some tips for you today that will hopefully help you write incredible emails that will gain you respect, prestige, and even clients.

1. Write an effective subject line

Be specific about what the email is about. If you’re talking about a project you’re working on, title it the project name. If you’re referencing a specific meeting, call it that. The more specific you are, the easier it will be for your receiver to search for it in the future. Plus, it takes away the guessing game about what the email is about.

2. Keep a formal format

If you’re contacting a person for the first time or if it’s a strictly professional relationship, keep a formal format always. Don’t just write an email like a text. It’s not a text!

Write “Dear________” or “To Whom It May Concern” at the beginning of the email.

Then also, write a salutation at the end like “Many thanks,”; “Sincerely”; or “Thank you for your time”.

You will be respected for what your worth is if you put in this little extra effort to show that you respect others.

And on top of this, don’t use emojis! I’ve received so many emails from people I don’t know that use emojis and I’m always like, “Wait a minute...we’re not on emoji level of friendship yet!”

Just keep in mind who your audience is.

3. Be specific

Don’t use vague words that could be misinterpreted. This could lead to questions and annoying back-and-forth emails. Avoid these words:

  • This

  • That

  • He

  • She

  • It

4. Make it Skimmable

You can’t escape some emails being long. However, if you are writing a long email, make it easier for your recipient to skim the contents. Bold, underline, or italicize the most important information. Bolding the words you most want them to read is the most effective option. This way, if your recipient is in a hurry and doesn’t have time to read your full email, you can still get your main points across.

5. Read before you send

Please, please, please re-read your email before you send it. Grammar mistakes may happen, it’s not the best, but it’s okay. But sometimes when I re-read emails before I send them, I notice that I missed words or used random words that don’t belong in the email at all. Don’t let this happen to you! It takes 30 seconds to re-read something before you send it. It’s worth it.