SEO Tricks To Help People Find You!
We hear the acronym “SEO” thrown around everywhere and I think we all pretend to know what it means. Like, yeah, I’m toooootally optimizing for SEO.
But what does it mean, really?
SEO stands for Search Engine Optimization. I know, what the heck does that mean?! That doesn’t help at all!
Basically, it’s how to get Google to fall in love with your content and boost you up in the searches, which is something we all want. We don’t want our content to get lost in the sea of other content out there. And the good news is that with SEO, you actually have the power to make sure that that doesn’t happen.
There are different strategies to fool Google into falling in love with you that you can utilize in all of your blog posts and/or online copy. It may take a little longer to write each blog post or webpage, but using these strategies will increase your visibility.
Here are some easy things you can do to increase your SEO. I would suggest just making these into a little checklist for you to do with each post you put out there:
Links-Including links to other blogs, other websites, etc., attract inbound links and more people to your page. This will help your blog get the front of the search engine pack. Whenever possible, place a hyperlink or links to other blogs.
Keywords-Keywords are words that people will search when they will stumble upon your blog. They should be your main focuses.
Make a list of keywords for every post. Think of them as main ideas. Perhaps your blog post is about Fall Fashion. That could be your keyword: “Fall Fashion”.
You should include “Fall Fashion” a part of your title. That way it will also show up in the URL of your post.
Your primary keywords should also show up in the first sentence of your content. That’s because this first sentence will become the page description metatag by default.
Next, you should add your keywords to your tag box.
Images-Whenever you add images to your blog posts, use tags, captions, and descriptions for each image. This doesn’t mean that these captions have to be visible to your readers if you don’t want to have them mess up your aesthetic. You can hide them while still making them visible to Google. This is probably the most time consuming. In these, you should try to include your keywords.
Headings- Headlines and sub-headers should be used to help readers stay organized and it can also help readers who are just skimming (which, let’s be real, is most of us). When it’s possible, use your keywords in your headings.
Post frequently- The more you most, the higher your chances you will have of increasing your SEO.
Internal Links- Help yourself while you’re at it! Provide links inside your blog posts to your old blog posts, especially if they’re related.
Let’s go back to keywords real quick, because they play such an important role in SEO. You need to make sure you know how to pick effective keywords for each of your posts. Here are some things for you to check out and consider when you’re choosing keywords:
If you’ve been blogging for a little while, find your posts that have had the most traffic. Make a list of common words you have used in those posts.
Brainstorm possible words that you think your target audience might search. If you’re stuck, ask your followers!
If you’re still stuck, try to go to Google and enter a search word you already have. Then click on the “Related Searches” button. This shows you what other people searching for that word have also searched for.
Try not to use just one word. Unless you’re blogging about a specific brand or product, you should stay away from using one-word keywords. There’s too much competition there. Google will pull up thousands of pages for “recipes”. Instead, have your keywords be “Best Pot Pie Recipe”. Be as specific as possible.
With all of this talk with keywords, it’s also important to also keep in mind that you don’t want to overstuff your blog post with the same three words. That gets repetitive and boring, so make sure you’re using keywords, but also using them wisely.
I hope that this has cleared up some of the confusion surrounding SEO and has given you exact steps that you can take to optimize your content. If you have any questions, don’t be afraid to ask.